Thursday, October 17, 2019

Mainland china culture oriented market Research Paper

Mainland china culture oriented market - Research Paper Example Essentially, the diversity in culture is among the core aspects significant while a company puts interest in the global market; moreover, most business researchers and leaders put a lot of focus on this factor, as it is a core determiner of where a company stands in the international market. In some countries such as China and Japan, people buy products basing on the perception of a group i.e. people buy foodstuffs putting into consideration every member of the family: however, in the US and UK people purchase things according to their own opinion or preference (Fernanda 2009). This is among the main factors causing the difference in market approach and market plan i.e. States in Asia prefer collective advertising while the United States concentrates on individual advertising. The main cypher that relates to how the culture impacts, is the language which most states consider to signify vanity and a legacy; however, there are other symbols that matter just as much but this is the basis of how an organization approaches a certain market. This research paper focuses on mainland China as an emerging market; moreover, it analyses the difference between China based companies and others from the west evaluating the market plans and approach for the two. Most corporations in China have developed over the years as their businesses plans, strategies continue to become more refined and leaning more to the culture; however, this poses as a challenge to the companies in the western countries (Sin 2004). Most of these corporations that try to enter the international market fail because they overlook the cultural differences in mainland China and the only way out is to understand the diversities and exploit them through new marketing strategies that will be the foundation of the overall success in these markets. In an exploration of the Chinese’ market approach, its essential that one compares the dissimilar kinds of corporations and organizations

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